Resources
Free CAC (Customer Acquisition Cost) calculator
Calculate how much it costs you to acquire a new customer with this free calculator.
Resources
Calculate how much it costs you to acquire a new customer with this free calculator.
CAC
0 €
CAC Formula: Marketing Investment / New Customers
Customer Acquisition Cost (CAC) indicates how much a company invests in marketing and sales to acquire a new customer. It is calculated by dividing the total marketing and sales expenditure during a period by the number of new customers acquired during that same period. For example, if you invest €10,000 per month and acquire 100 new customers, your CAC is €100.
There is no single, universally accepted value, as CAC should always be evaluated in relation to the customer's LTV. As a reference, an LTV:CAC ratio of 3:1 or higher is considered healthy. If your CAC is higher than your LTV, the business is not sustainable in the long term.
Cost per lead (CPL) measures the cost of acquiring a lead or interested contact, while customer acquisition cost (CAC) measures the cost of converting that lead into a paying customer. CAC includes all marketing and sales costs, not just advertising, thus providing a more comprehensive view of the efficiency of the acquisition process.
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